Business Metrics Basics
Define useful business measures, calculate simple ratios, and use a small dashboard to guide decisions.
About this course
Learn practical measurement for a small business or project. Define metrics clearly, calculate funnel ratios and contribution, distinguish revenue from cash, design a review dashboard, and interpret experiments cautiously. Examples use simple arithmetic and do not replace accounting or financial advice.
This is a self-paced, text-based starter course with six lessons and guided exercises. Allow about 90 minutes for reading and initial practice; researching your own business may take longer. Bring one business, service, product, or community project to use throughout. Examples are illustrative, and the course does not promise commercial results.
What you will learn
- Write consistent metric definitions and data sources.
- Calculate progression rates and contribution per sale.
- Explain the difference between revenue and cash timing.
- Create a dashboard routine with practical decision rules.
Course curriculum
Define and calculate measures3 lessons
◆ Define metrics so they mean the same thingPreview · 15 min
🔒 Calculate funnel ratios and compare fairlyEnrol to access
🔒 Understand contribution and simple unit economicsEnrol to access
Review and act on evidence3 lessons
🔒 Distinguish revenue, profit, and cashEnrol to access
🔒 Build a small dashboard and review routineEnrol to access
🔒 Use evidence to make experiment decisionsEnrol to access