Business Model Foundations
Turn a broad business idea into a clear customer, offer, delivery, and revenue model.
About this course
Build a one-page business model you can question and improve. Explore customer problems, value propositions, revenue, costs, delivery, and small validation tests. The course helps you expose assumptions before spending heavily on an idea.
This is a self-paced, text-based starter course with six lessons and guided exercises. Allow about 60 minutes for reading and initial practice; researching your own business may take longer. Bring one business, service, product, or community project to use throughout. Examples are illustrative, and the course does not promise commercial results.
What you will learn
- Define a customer segment and a specific problem.
- Explain how an offer creates value and earns revenue.
- Estimate basic contribution per sale.
- Design a small test for one business assumption.
Course curriculum
Customer and value3 lessons
◆ Choose a customer and a problemPreview · 10 min
🔒 Describe an offer that creates valueEnrol to access
🔒 Map how money comes inEnrol to access
Delivery and viability3 lessons
🔒 Estimate costs and contributionEnrol to access
🔒 Design the delivery modelEnrol to access
🔒 Test assumptions before scalingEnrol to access