Content Strategy Essentials
Plan useful content around audience questions, clear briefs, manageable publishing, and meaningful measures.
About this course
Build an initial content strategy for one audience and offer. Learn to gather questions, define content pillars, write a useful brief, plan distribution, manage an editorial workflow, and review performance. The focus is helping people make decisions with accurate, relevant content.
This is a self-paced, text-based starter course with six lessons and guided exercises. Allow about 90 minutes for reading and initial practice; researching your own business may take longer. Bring one business, service, product, or community project to use throughout. Examples are illustrative, and the course does not promise commercial results.
What you will learn
- Turn audience questions into useful content topics.
- Define a small set of content pillars.
- Write a content brief and distribution plan.
- Create an editorial routine and measurement approach.
Course curriculum
Choose useful content3 lessons
◆ Collect audience questions and decisionsPreview · 15 min
🔒 Build content pillars with clear boundariesEnrol to access
🔒 Write a useful content briefEnrol to access
Publish and learn3 lessons
🔒 Plan distribution and useful reuseEnrol to access
🔒 Create an editorial workflow you can sustainEnrol to access
🔒 Measure usefulness and improve the planEnrol to access