Website Conversion Audit
Inspect a key website journey and turn unclear pages, friction, and measurement gaps into a prioritised audit.
About this course
Audit a website from the perspective of a customer trying to complete one task. Review message clarity, navigation, calls to action, forms, trust, accessibility basics, and measurement. Finish with a short improvement backlog tied to evidence rather than assumptions about design preferences.
This is a self-paced, text-based starter course with six lessons and guided exercises. Allow about 75 minutes for reading and initial practice; researching your own business may take longer. Bring one business, service, product, or community project to use throughout. Examples are illustrative, and the course does not promise commercial results.
What you will learn
- Define one website conversion and its customer journey.
- Identify practical message, navigation, and form friction.
- Prioritise findings with impact and effort estimates.
- Specify a measurable website improvement test.
Course curriculum
Inspect the customer journey3 lessons
◆ Define the journey and conversionPreview · 13 min
🔒 Check message clarity and information orderEnrol to access
🔒 Inspect navigation and calls to actionEnrol to access
Prioritise and measure improvements3 lessons
🔒 Review forms, trust, and accessibility basicsEnrol to access
🔒 Prioritise findings into an action backlogEnrol to access
🔒 Measure and retest a changeEnrol to access