Brand Discovery Workbook

Turn audience evidence, offer boundaries and a clear promise into a first positioning brief.

Included in the download

• A printable HTML guide and workbook with 5 focused working prompts.
• An editable CSV worksheet with illustrative examples and space for your own entries.
• A getting-started guide, review workflow and internal-use licence.

How to use it

Start with one audience in one buying situation. Describe what they are trying to achieve, the alternatives they currently use and the friction that makes change worthwhile.

Format: a ZIP containing HTML, CSV and Markdown files. This is a self-guided resource; personal review, implementation and live sessions are separate services. No specialised software or external account is required.